September 15, 2004 (Los Angeles, CA) – Bragel International, Inc., manufacturers of the popular NuBra, made a big presentation of their upcoming designs during the Lyon Mode City Lingerie Show on September 4 th, 5 th and 6 th in Lyon, France. The original inventors of the patent protected silicone-based self adhesive and re-useable bra, the NuBra, were proud to introduce their much anticipated inventions, the Ultra-Lite and Aphrodite, to the international trade community. Models showcased these new inventions on a runway in the impressive 54 sqm. rose-hued booth, adding to the excitement of their successful show.

David Chen, VP of Operations, and Patricia Marquis, Regional Sales Manager, were both very pleased with the support they received from their international sales team and the overwhelming positive response they received from the international trade community on the new products.

The Ultra-Lite is a perfect compliment to the original NuBra. The Ultra-Lite is identical in shape and size to the original NuBra and offers the same high quality re-useable adhesive and center clasp closure, however, the Ultra-Lite is made of fabric and foam, not silicone, making it 75% lighter than the NuBra. It is also offered in 4 sizes: A, B, C and D. The Ultra-Lite is currently being offered in nude and shortly, the black will be available - just in time for the holiday season when the black is popularly worn under holiday cocktail dresses. In addition, the innovative compact packaging of the Ultra-Lite offers easier display and storage and comes with a patent-protected travel case.

The Aphrodite is a lace version of the Ultra-Lite, providing NuBra customers with a sophisticated, fashion forward look. The delicate lace of the Aphrodite elevated Bragel/NuBra’s reputation as not only a force in the utilitarian intimate apparel market but also as a force in the fashion intimate apparel market and caused much excitement for the onlookers.

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Bragel International, Inc. was founded in 1989 and is the leading manufacturer of silicone gel products. Bragel is based in Pomona, Ca. Information on company history and available products can be found at www.bragel.com.

For additional information please email info@bragel.com